'It's not true that vinyl sounds better'
Wowowow, this should be a lot more nuanced. Now and then we receive a bunch of melted black plastic instead of decent vinyl records. Nowadays with the speed of production, vinyl may sound less qualitative then it used to.

On early influences and inspirations:

This piece seems entirely dedicated to Dennis Tyfus. He did had an influence but this is just a bit awkward. :)

On working together:

'We have moments when we are really excited and a week later when we have nothing.' ?

On running the record label:

Music for night(shops) isn't on Jj funhouse, it's a 7" with music by Milan W. and Molnbär av John, that Joke released together with Yana for a temporary nightshop we ran with the three of us.

On who does what:

This isn't really the right division of tasks, let's say we almost do everything together, from artwork to back office.
We got really lucky Boomkat wanted to have some of our records. We don't have a specific deal with them and it's mostly thanks to our friend Allon.

On the label's sound:

We're interested in a certain sound; gripping synth melodies, electronic atmospheria, repetitive rhythmic patterns, romantic electronics, ... It's always been instrumental with an analogue feel. That's why we encourage musicians that we like, to release something on our label. We don't wait for them to come to us, but when they do, and they sound great we can only be happy about that.

"But at a certain point, I don't think we'll find an interest in music."
Sure we will, but also in books, or other media.

On first timer mistakes:

"we are perfectionists"
indeed, that's why we asked to read this interview before it would get published. :)

On the label's artists:

Have a look at our catalogue, for right names, descriptions and notice we care.

On mediums and distribution models:

We'd never say never to a CD actually.
Nowadays with the speed of production, vinyl may sound less qualitative then it used to. So in some cases a CD comes closer to the original mix & master. And luckily in some cases it doesn't. A record is a beautiful and more unique object, besides that, it's also a bigger one so there's more space for the visual aspect.

On visual aesthetics:

"We want it to look analogue always with something raw." ?

On putting out records:

We'd like to say this differently:
Of course people think we are a record label, because we are one! Until now we've only put out music but apart from that we also would like to release other things in the future. Like a book for example.
For us, our job or passion is to give some sort of (plat)form to what we like and support the artists whom we work with.

Unlike some other established record labels we won't ask the rights of the artists music, they belong to them.

On the future:

"Scary to have the record label tag"
Not really, we are happy with being one. Like we said before, it's a big part of the label.

We didn't start this label with an eye on dollars. Otherwise we wouldn't do it.
A book might cost us more but if it's worth it, we'll publish.
When we like something, we believe others might like it as well and that's why we want to share it as a label. That might be our main goal, share what we like, not what would axiomatically sell. But of course if we want to keep existing, we have to be aware of the financial part as well.

"We don't want to be another Zine-label, so if we do it we're thinking about getting our own printing machine."
What a strange contradiction.